It’s important to be thoughtful and intentional about what kind of tag your brand prefers, it’s appearance, and where it will be integrated either onto the product itself, or the packaging. Remember, that packaging is not something a customer will usually keep after opening it, so if you really want to get the most out of Berify and expect that your customers will continue to engage with your tags consistently, it’s usually recommended to integrate onto the actual product when possible.
Other important things to consider are shape, size, artwork (cohesive with your brand aesthetic), messaging (clear text that tells the customer this is an NFC tag, ie: hold your phone here to scan, do not remove this sticker), finishes (holographic, matte, high gloss, different adhesive options, etc…). Our options for tag customization are virtually endless, so just describe to us what you want to achieve in terms of tag design, and our in-house creative team will make it happen!