The Berify Dashboard is a powerful tool that empowers brands to manage products, connect with customers, and gain valuable insights. With a variety of features designed to enhance engagement and streamline operations, the dashboard serves as the central hub for managing your brand’s Berify experience. Below is a comprehensive list of dashboard features and an overview of how they work.
1. Inventory Management
- Feature: Upload, organize, and manage product details such as titles, descriptions, and images.
- Overview: Brands can activate new products, deactivate lost or counterfeit goods, and ensure that customers always have access to up-to-date information.
2. Customizable Experiences
- Feature: Add logos, videos, product descriptions, and promotional links to create a unique branded experience.
- Overview: Customize the consumer journey for each product batch to ensure a cohesive and engaging interaction.
3. Promotions and Ads
- Feature: Launch promotional campaigns with pop-up banners, embedded Call-To-Actions (CTAs), and detailed performance tracking.
- Overview: Design promotions tailored to your audience and monitor their effectiveness directly through the dashboard.
4. Push Notifications
- Feature: Schedule and send real-time notifications to customers.
- Overview: Keep consumers informed about product updates, promotions, and rewards, ensuring timely engagement.
5. Collections Management
- Feature: Create themed product collections for customers to collect by scanning smart tags.
- Overview: This gamified experience boosts customer loyalty and engagement, similar to McDonald’s Monopoly game.
6. Golden Ticket and Raffle Features
- Feature: Set up exclusive giveaways, including Golden Tickets and raffles.
- Overview: Reward customer engagement with tiered or single prizes and track participation directly on the dashboard.
7. Rewards Program
- Feature: Define rules for earning and redeeming reward points for actions such as scanning products or making referrals.
- Overview: Manage your loyalty program to encourage repeat interactions and drive customer satisfaction.
8. Analytics and Insights
- Feature: Access detailed analytics, including heat maps, scan activity, and CTA click-through rates.
- Overview: Gain real-time visibility into customer engagement, helping you optimize marketing strategies and understand consumer behavior.
9. Supply Chain Transparency
- Feature: Track product custody from production to purchase.
- Overview: Ensure transparency and authenticity in your supply chain while providing customers with reassurance about their product’s origin.
10. NFT Management
- Feature: Create and manage NFTs tied to your products.
- Overview: Offer digital collectibles to customers, enhancing engagement and creating unique brand connections.
11. Social Media Integration
- Feature: Connect your Instagram account to showcase social content within product experiences.
- Overview: Seamlessly integrate social media into your campaigns for enhanced visibility and engagement.
12. Affiliate and Referral Program Management
- Feature: Allow customers to generate affiliate links and refer others to your brand.
- Overview: Incentivize referrals with rewards, driving growth and expanding your reach.
13. Zero-Party Data Collection
- Feature: Gather direct feedback and preferences from customers through interactive features.
- Overview: Use this data to personalize your offerings and strengthen customer relationships.
14. Real-Time Updates
- Feature: Instantly update product content, promotions, and experiences without altering physical products.
- Overview: Ensure your product information and campaigns remain current and relevant.
15. Heat Maps and Scan Activity
- Feature: Visualize where and when customers are scanning your products.
- Overview: Use these insights to identify high-engagement regions and optimize marketing efforts.
The Berify Dashboard equips brands with the tools they need to create personalized, engaging, and data-driven product experiences. By leveraging these features, you can enhance customer satisfaction, increase loyalty, and drive business growth. For more information on how to use specific features, browse additional help articles or contact our support team.