What Is a Geo-Targeted Experience?
A geo-targeted experience allows you to customize what customers see when they interact with your product in specific locations.
For example:
- At Events: Showcase exclusive content or rewards for event attendees.
- In Stores: Highlight localized promotions or product features.
- Geo-Limited Campaigns: Deliver content tied to a specific region or location.
Tutorial: Step-by-Step Guide on Setting Up a Geo-Targeted Experience
1. Access the Geo-Targeted Feature
- Log into your Berify dashboard.
- Navigate to the "Experiences" section.
- Select "Geo-Targeted Experience" from the list of features.
2. Define Your Target Location
- Pinpoint the Area: Use the interactive map to select your desired location.
- Set the Radius: Enter the size of the area in miles or kilometers where the experience will be active. You can adjust this to fit your campaign’s needs.
3. Customize the Content
- Design the Experience: Add promotional offers, special messages, or exclusive rewards tailored to the target location.
- Link to Products: Assign the experience to specific product batches, ensuring that the content appears only for those products when scanned.
4. Configure Timing and Interactions
- Set Activation Dates: Choose when the geo-targeted experience begins and ends.
- Define Interaction Points: Decide whether the experience activates upon scanning a product tag or simply entering the designated area.
5. Test Your Experience
- Use the testing tools in the Berify dashboard to simulate the experience.
- Confirm that customers in the defined area receive the intended content.
6. Launch and Monitor
- Activate your geo-targeted experience.
- Use Berify’s analytics to track customer engagement and refine your strategy as needed.
Best Practices for Geo-Targeted Campaigns
- Keep It Relevant: Ensure the content ties directly to the customer’s location or context.
- Incentivize Engagement: Offer rewards, exclusive content, or limited-time promotions to drive interest.
- Monitor Performance: Use analytics to track the success of your campaign and make adjustments as necessary.
Geo-targeted experiences allow you to connect with your customers in a meaningful and location-specific way. Whether you’re promoting an event, offering local discounts, or simply engaging with a regional audience, this feature ensures your brand makes a lasting impression.
Ready to try it out? Log in to your Berify dashboard and start creating your geo-targeted experience today!